Short answer: Update the things customers and Google use most: new photos of recent jobs, fresh reviews, accurate services and service areas, and pages that answer real questions. Small, regular updates usually do more for calls than an expensive redesign every few years.
Many contractors build a website, then never touch it again. Others redesign every few years and lose what was working. The best approach is in between: keep the structure, keep the content fresh.
Updates that actually matter
- Recent project photos. Add a few from each month. They show you are active and give visitors proof.
- New reviews. Update the testimonials on your site, ideally pulled from Google.
- Services and prices. Add new services, remove ones you no longer offer, and update price ranges if you show them.
- Service area. Keep the towns you serve accurate.
- Contact details and hours. These must match your Google Business Profile exactly.
Add pages, do not just edit them
The biggest gains usually come from new pages, not edits. A page for each main service, a page for each important town, and short articles answering common questions all give Google more reasons to show you.
One genuinely useful new page a month adds up quickly.
How often to update
- Monthly: add photos, reviews, or a new project.
- Quarterly: check every page for outdated information and broken links.
- Yearly: review what pages bring in calls and improve the weakest ones.
Who should make the updates
If your website is on WordPress, Wix, or Squarespace, you can usually add photos and edit text yourself. Ask your web designer for a 20-minute walkthrough of how to do the basics.
Leave structural changes, speed fixes, and anything touching how pages are set up for Google to someone who knows SEO. A well-meaning edit can accidentally change a page address or remove content that was ranking.
What not to change
- Page addresses (URLs) that already rank, unless you set up redirects.
- Content that brings in traffic, without checking what it ranks for first.
- Your phone number, unless you update it everywhere at once.
Easy wins most contractor websites miss
- A clear page for each main service, instead of one page listing everything.
- A short FAQ on each service page answering cost, timing, and what to expect.
- Your Google reviews displayed on the site, so visitors do not have to leave to find them.
- A project gallery organized by service and town.
- A working contact form that sends to an inbox someone actually checks. Test it today.
Each of these takes an afternoon or less, and each one gives visitors one more reason to call you instead of the next contractor.
When a redesign actually makes sense
Consider a redesign if your site is slow, hard to use on a phone, cannot be edited, or does not reflect the work you do now. Even then, keep the pages and addresses that work. Our guide to what should be on your homepage is a good checklist to start from.
Related reading
- What Should Be on My Contractor Website Homepage?
- Do I Really Need a Website for My Construction Business?
- How Do Photos and Videos Help My Contracting Business Rank?
No time to keep your website fresh? We can handle monthly updates, from new project photos to new service pages, so your site keeps working while you work.
Written by
Mardochee Carries
Managing Director | Brandcastl
Mardochee leads Brandcastl, a Worcester, MA marketing agency that helps local businesses get found on Google and turn searches into booked jobs.
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